Every brand has a story, a reason for being. And when you’re as passionate about DIY and the upcycling of home décor as we are, the ‘why’ becomes even more important. It’s not just about aesthetics either, because there’s more to it than that.
At Do.Up, we want you to ‘reject the ordinary’ and infuse your own sense of style and personality into your home. So, how can we help you do that? Let us count the ways…
First and foremost, we’re accessible and affordable
We’re proud to spout that our products – including cabinet handles and decorative wall hooks – aren’t out of reach for the everyday DIY-er. From the get-go, we made the conscious choice to seek out unique, one-of-a-kind cabinet hardware skilfully handcrafted by artisans across the world.
On top of that, we’ve made our hardware affordable for the everyday DIY-er. It’s so important to us that even if you’re just starting out, you have access to high-quality accessories that are easy to install on your home décor and add a splash of ‘you’ to any project. We know from experience that personalising your décor is one of the best ways to feel connected and comfortable in your own home.
You won’t find any cookie-cutter products here!
We realise that everyone is unique – yes, even you – and our homes should be a reflection of that too. Our collections are unique and different from the rest to inspire you to create magic.
It’s not just about the big fit outs either: smaller pieces of furniture and home décor are often forgotten or ignored, but they have the power to make a big impact in any space. Take, for example, that plain IKEA chest of drawers in your bedroom. With some unique drawer knobs, it’s instantly set apart and can even become the focal point of your design theme, not just an afterthought.
Our goal is to expand your thinking about what’s possible for you, thus our tagline ‘reject the ordinary’. We keep our eyes fixed firmly on giving you the best accessories to restore old furniture and other small décor items – it’s never been about mass production for us, and it never will.
Our range of hardware and materials is extensive and varied
Given everything you’ve just learned about us, it wouldn’t make sense to offer hardware that’s limited and exclusive, right? It’s why our range is so broad: from colourful and quirky to minimalist and subdued, we’ve sourced a spectrum of pieces to cater to as many people, personalities and home décor styles as possible.
Same goes for the materials our hardware is made from. Unlike other brands, we don’t specialise in just one material – in our online shop you’ll find a lot of options, including brass, marble, mango wood, ceramic, glass, iron and combinations of everything in between.
This variety reflects all the different places where we draw inspiration from – scrolling through our products is like peering into the mind of an artist. We design our ranges based on aesthetics, rather than décor styles, which is why they’re more versatile and suitable for an array of projects and people’s tastes.
Take the pledge today: “I vow to reject the ordinary and create DIY awesomeness!”
We hope you’ll join us on our quest to ditch generic home décor and create items to treasure for years to come. Follow along on socials (@do.upper on Instagram is a great place to start) and make sure to tag us on your next DIY project (especially if it features our one-of-a-kind hardware).
